A small business website checklist: can a new visitor complete the main task?

A small business website can be evaluated by the task a visitor came to complete. Before adding another effect or plugin, identify the main action: understand the service, check availability, find public contact details or make an enquiry. This thread invites practical review questions. Try the main journey on a phone as well as a larger screen. Check whether the service area, current offer and next step are easy to understand. Read the form labels, confirm that errors explain how to recover, and verify where a successful enquiry goes. Ask someone unfamiliar with the business to describe what they think happens next. Review public information for accuracy and remove content the owner cannot maintain. Avoid collecting personal information that the task does not need. Owners requesting feedback should disclose their connection and ask about a specific journey. What is the first website check you would make? Share a concrete example of confusion and a small change that would help a visitor finish their task.